Among the changes being implemented is a new model designed to provide a consistent but tailored approach to its relationships with independent brokers.
The insurer will segment brokers into three groups—broker, prime and strategic partner—with each receiving a unique package of support focused on areas such as speed of underwriting, quality of service, and competitive pricing.
Allianz also intends to recruit 30 branch-based underwriters.
Alongside this, the insurer has created the Allianz Accelerator programme. It’s available for selected high potential independent brokers to support mutual growth.
Accelerator brokers will have access to enhanced relationship opportunities, trading benefits and business support to help them grow. This includes structured monthly engagement, access to branch and relationship building events, broker training, and specific remuneration.
Allianz plans to identify and meet with accelerator brokers in the coming weeks, to agree targets and a three-point strategy plan to achieve them.
There will also be practical local support provided, including more frequent local training and business events, a new round of the Allianz Broker Apprenticeship programme, and broker access to the insurer’s facilities and meeting spaces for their own events and business meetings.
Accelerator brokers are also invited to be part of Allianz’s Insight Community, with the opportunity to get involved in research projects and help co-create the insurer’s products and market offerings.
Mike Thomas (pictured), distribution director for Allianz Commercial, said of the changes: “As the market continues to evolve and face up to new challenges, we believe that the best way to support independent brokers is to further tailor our offerings to their specific needs and provide excellent service at a local level.
“|The new prime partners and broker partners segments now have clearly differentiated support across relationship management, trading and business support.”
Thomas continued: “This approach builds on our existing broker promise, ‘Strong Partners for What’s Ahead’ but reflects a more refined differentiation of our benefits offering.
“The accelerator programme is an exciting opportunity for us to get closer to our broker partners and the significant investment in new underwriters will help to broaden our capacity. Designing this new model around feedback from brokers means that we can build our relationship around what matters most to them.”
Source: Claims Magazine
