Marking the company’s third increase in minimum pay since 2020, as part of a broader effort to attract and retain top talent across its workforce.
According to Jessie Stauffacher, the company’s Chief People Officer, this wage increase underscores American Family’s commitment to its employees, reflecting the company’s focus on delivering exceptional customer service.
“As a customer-driven organisation, it’s critical to invest in our employees who provide the exceptional service our customers deserve and expect,” Stauffacher said. “By offering competitive wages, we recognise the importance of keeping and attracting top talent, while also empowering employees to develop successful careers here.”
The new $25 per hour minimum wage will affect a variety of positions, including customer-facing roles in call centers and claims departments.
The move follows two previous wage hikes by American Family Insurance Group. In January 2020, the company raised its minimum wage to $20 per hour, and in February 2022, it increased that amount to $23 per hour. These wage adjustments, Stauffacher said, demonstrate the company’s ongoing dedication to providing a livable wage.
“Raising the minimum wage again for our employees demonstrates our commitment to paying a livable wage,” Stauffacher added.
In addition to the wage increase, American Family offers a comprehensive benefits package that further supports its employees. The package includes health insurance, retirement plans, paid time off, student loan repayment assistance, and flexible work arrangements. The company also emphasises training and development opportunities, as well as paid volunteer time.
In 2025, the company will enhance its benefits offerings by increasing paid parental leave. Birthing mothers will be eligible for 16 weeks of paid leave, while all parents, including adoptive and foster parents, will receive eight weeks of paid leave — an increase from the current four weeks.
