Available to all users who purchase Aviva Online car insurance through price comparison sites, the feature monitors driving behaviors via smartphones. Metrics such as acceleration, braking, cornering, speed, and phone usage are evaluated to incentivize safer driving.
With an estimated 85% of users expected to receive insurance renewal discounts, Aviva MyDrive represents the insurer’s commitment to fostering road safety. Unlike its predecessor, QuoteMeHappy Connect, Aviva MyDrive is accessible to all drivers purchasing insurance through price comparison platforms.
Speaking about the new initiative during the pilot phase in 2023, Steve Treloar, Aviva’s retail director, said: “We’re really pleased with the test phase of ‘Aviva Drive’ and have been encouraged by the feedback we’ve received from motorists who used the app. “
He added: ”To help make it even better, we’ve made a number of changes including giving motorists hints and tips on how to improve their driving, and the ability to share scores and badges using social media networks.”
