Patrick Cohen, CEO AXA European Markets & Health said of the move: “AXA is a strong supporter of women’s sport, as part of our drive for gender equality on all fronts – business, health, education, sports, and society at large. I am incredibly proud of this sponsorship, especially as all European AXA entities pulled together to make it happen. We are thrilled to be partnering with UEFA and very much looking forward to this major international event that will bring together football fans from all over Europe.”
Support for women’s football
AXA is committed to women’s football through various partnerships, such as being the official training partner of Liverpool FC’s women’s team and the naming partner of the top Swiss women’s football league. With its commitment, AXA is investing in women’s football – and sports in general – to ensure it receives the attention it deserves. It is also living up to its brand promise ‘Know You Can’, with which it encourages its customers to believe in themselves.
Guy-Laurent Epstein, UEFA marketing director also commented, saying: “AXA is a dedicated supporter of women’s football in Switzerland, so we are thrilled to partner with them for what will be an unforgettable UEFA Women’s EURO 2025. We look forward to working together to make this the can’t-miss event of next summer while also strengthening women’s football in the host country and throughout Europe.”
The championship
The tournament featuring 16 teams will be held in eight Swiss cities and is the largest European sports team event for women in 2025. UEFA Women’s EURO 2025 is expected to reach around 500 million viewers worldwide. For the 31 games, over 700,000 tickets will be available to fans to watch live in the stadiums.
The partnership between AXA and UEFA will last until the end of August 2025. The sponsorship amount is confidential.
Source: AXA
