Category: Consumer Behaviour

We regularly curate the latest insights and reports provided by and in collaboration with our partners and stakeholders to create the largest platform for knowledge-sharing and development within the world’s insurance industry.

How to develop a brand strategy for insurtech, carrier success

Covid-19 exacerbated long-simmering issues in the insurance industry, in particular around the challenges for organizations to create a clear value proposition and meaningful differentiation to actually stand apart from the competition. A brand identity that delivers both employee and customer value as well as go-to-market performance has often proved elusive for many players in the sector.

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4 Key Principles for Becoming a Customer-Centric Digital Insurer

The insurance industry is traditionally slow to embrace shifts towards digital technology. But this is all changing now. Demanding customers have had their expectations are set higher by engaging with companies in other industries at the forefront of digital adoption. They experience personalised offerings and services and the ability to do online research and price comparisons before buying.

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