Category: Consumer Behaviour

We regularly curate the latest insights and reports provided by and in collaboration with our partners and stakeholders to create the largest platform for knowledge-sharing and development within the world’s insurance industry.

How ecosystems transform the insurance customer experience

More consumers are seeking life insurance today than in any time in decades. According to a LIMRA study, there are 60 million un- and under-insured households in the United States, representing a $12 trillion coverage gap and an enormous opportunity for the industry. But if insurers want to reach this underserved market, they need to up their games by providing consumers with personalized products offered through convenient digital channels.

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Digital Onboarding and the Digitization of Touchpoints

When we talk about customer onboarding, we are referring to a set of activities that aim to introduce new customers to the services we offer, making them aware of these services and guiding them through all the phases of subscription, configuration, and activation of the services themselves.

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