Cover Genius, which specialises in embedded protection, will provide Volaris customers with comprehensive travel protection options, including medical insurance, baggage protection, flight cancellation insurance, and more, at the time of booking their flights.
Through the integration of Cover Genius’ XCover global distribution platform, Volaris passengers also now have the opportunity to purchase personalised travel protection specifically tailored to their itineraries. This initiative marks the first time that Volaris offers such protection to all its customers, regardless of their travel destinations.
Cover Genius used AI-driver survey to assess customer expectations
The announcement of this strategic partnership follows a global travel insurance survey commissioned by Cover Genius and conducted by Momentive.ai. The survey revealed that customers expressed the highest satisfaction when purchasing travel protection directly from their travel provider or airline.
It further indicated that 73% of Latin American travellers prefer to obtain travel insurance directly from their airline or travel agent, demonstrating a significant shift in how travelers choose to purchase protection. Convenience and embedded protection were cited as key factors, with 65% of Latin American travellers preferring the ease of purchasing protection during the initial booking process.
Julio Castellon, the Senior Vice President of Strategic Partnerships for Latin America at Cover Genius, said the partnership with Volaris aims to address this by providing global consumers with convenient and agile protection. “In an increasingly connected world, it is normal to see an increase in unforeseen events before and during travel. Our partnership with Volaris offers global consumers convenient protection, more agile global claims handling and instant payments for peace of mind when booking that long-awaited trip.”
Castellon added: “As more consumers expect a digital-first experience and more offerings from the brands they trust, it is critical for digital companies to step up and provide a comprehensive offering throughout their journey.”
Volaris sees Cover Genius as global ally
Meanwhile, Omar Carrera, the Commercial Director of Volaris, emphasised the importance of having a global ally like Cover Genius to support customers in the event of unexpected circumstances during their travels. He said: “As we expand our business into new markets and strengthen our presence in the destinations we currently operate, it is key to have an ally, like Cover Genius, with global reach and capabilities that can support our customers if an unforeseen event occurs during their travels.”
At present, embedded protection services are available to Volaris travellers in several countries, including Mexico, the United States, Costa Rica, El Salvador, Guatemala, Honduras, Colombia, and Peru. The strategic partnership between Volaris and Cover Genius demonstrates their commitment to enhancing customer experience and ensuring travellers’ peace of mind by offering comprehensive travel protection options.
