The new offerings will feature different coverage levels and benefits compared to the motor insurance products currently available directly from Direct Line.
In a recent statement, Direct Line emphasized its commitment to increasing product visibility and enhancing customer convenience. The company noted that price comparison websites are a critical resource, with 90% of consumers using them when selecting insurance. This strategic move aims to tap into this vast audience and streamline the purchasing process for potential customers.
Adam Winslow, Chief Executive Officer of Direct Line Group said: “We are thrilled to launch Direct Line branded insurance products on price comparison websites, reinforcing our ambition to be the insurer of choice for customers. This marks a new chapter in our mission to make insurance simple and accessible for everyone. Our presence on these platforms, alongside our powerful direct sales offering, will enable us to reach even more customers as we deliver the trusted protection and service that Direct Line is renowned for.”
He added: “Putting our strongest brand, Direct Line, on price comparison websites where we know there is a receptive audience will see Direct Line shaking up the motor insurance market once again.”
