The partnership aims to provide insurers with new insights into applicant behaviour and intent, significantly enhancing fraud detection and risk management processes. By combining ForMotiv’s behavioural analytics with FRISS’ predictive AI models and analytics, insurers will be able to capture and analyse thousands of digital behavioural data points during the application process.
The integration allows for real-time identification of possible fraudulent activities and misrepresentations, thereby boosting the efficiency of underwriting decisions.
The partnership will offer insurers a more secure and personalised user experience without increasing their exposure to risk. By understanding the digital behaviour of applicants, insurers can tailor interactions to each individual, leading to a seamless process that builds trust. This helps to quickly detect fraud and support customers.
Woody Klemmer, Head of Marketing at ForMotiv, said: “Partnering with FRISS is an exciting step forward for ForMotiv. The integration of our behavioural analytics technology with FRISS’s trust automation solutions will provide insurers with critical insights into applicant behaviour, helping them to mitigate risk and improve underwriting confidence.”
Francis Slykhuis-Landry, Global Data Partnership Manager at FRISS, added: “We are thrilled to join forces with ForMotiv. Adding ForMotiv’s behavioural analytics enhances our ability to detect fraud and assess risk in real-time. This collaboration exemplifies our dedication to delivering state-of-the-art solutions that empower insurers to make informed decisions and protect their businesses. It is again a major step forward in our quest for honest insurance.”
This partnership underscores both companies’ commitment to leveraging innovative technology to drive the next generation of risk assessment solutions.
