Established in 2016, deineStudienfinanzierung has played a pivotal role in facilitating approximately €1 billion in loans for around 200,000 students.
The acquisition aligns with Getsafe’s commitment to diversifying its offerings and enhancing its presence in the financial services sector. The deal, reported to be in the mid to high seven-figure range, signifies a substantial investment by Getsafe to further strengthen its position in the market.
With this move, Getsafe aims to leverage the expertise and established network of deineStudienfinanzierung to cater to the evolving financial needs of students. The acquisition is poised to bring synergies, combining Getsafe’s innovative approach to insurance with the specialized focus of deineStudienfinanzierung in student finance.
Speaking about the move, Christian Wiens, founder & CEO of Getsafe, (pictured) said: “One of the structural problems of traditional insurers is that they have outsourced customer acquisition to brokers. This not only compresses their margins and hinders innovation but also goes against the buying behaviour of Gen Z. 90% of our customers are first-time insurance buyers. They would never step into a broker’s office. We have observed a common pattern when talking to our customers.”
He continued: “The predominant trigger point for a young person to start thinking about insurance is when they begin their first job. We realized that to become their insurer of choice, we must think one step ahead.”
Wiens added: “With deineStudienfinanzierung, we have found a partner that has earned the trust and access of our target customers and is uniquely positioned to accompany job starters from university to their entry into the workplace.”
