Earlier this month, the company also launched coverage in Missouri and Pennsylvania, bringing its total footprint to eight states, including Arizona, Illinois, Indiana, Ohio, and Texas.
The news follows on from the company’s rebranding of its OnStar Insurance brand to General Motors Insurance in January this year. The decision followed a shift in strategy from an agency model to a full-stack carrier, with the insurance unit now being wholly owned by GM Financial.
Since its initial launch just over a year ago, GM Insurance has been steadily expanding its presence. The company first entered the market in Arizona and, by the end of 2023, was operating in three states. In 2024 alone, GM Insurance has successfully added five new states to its portfolio.
During the first half of the year, GM National Insurance Company reported $6.8 million in written premiums across five states. Despite this growth, the carrier faced a net underwriting loss of $26.8 million, attributed to $7.9 million in losses and loss adjustment expenses, as well as $22.3 million in other underwriting costs.
At the time of the rebranding, Andrew Rose, President of GM Insurance and Executive Vice President at GM Financial, highlighted the strategic importance of the transition, saying: “Shifting to the GM Insurance name and branding will drive increased product awareness and understanding among GM customers and allows us to better reach these customers at key milestones in the vehicle ownership life cycle, ultimately providing an auto insurance product that is safer, smarter and more personalised.”
GM Insurance’s continued expansion reflects its commitment to becoming a significant player in the auto insurance market, even as it navigates the challenges of underwriting in a competitive industry.
