Goose Insurance Services, an insurtech known for offering instant insurance solutions, has announced its rebranding in the U.S. with the launch of a new app, SmartBunny Insurance.
SmartBunny aims to cater to millions of underserved consumers by providing a seamless and user-friendly experience for obtaining instant insurance coverage. The app encompasses a variety of insurance lines, including renters, phone insurance, final expenses, term life, travel, and medical insurance, among others. This enables users to secure protection within 10 minutes.
Dejan Mirkovic, Co-Founder and CEO of Goose, stated: “Insurance doesn’t have to be complicated or burdensome. You no longer need to call multiple insurance agents or wait on hold for hours. Our Super-Apps eliminate the barriers that once prevented people from getting the coverage they need, making the process quick and convenient.”
He added, “The SmartBunny app is the fastest way to buy insurance, enabling consumers to self-serve and get coverage easily. Simply download the SmartBunny app from the Apple App Store or Google Play, and in minutes, you can secure the insurance you need.”
The rebranding to SmartBunny aims to inject excitement into the U.S. market by embracing a fun and engaging approach. The playful rebranding “marks a fresh and engaging direction for the company, ensuring its customers enjoy a unique experience whilst accessing the specific insurance they need.”
Omar Kaywan, Co-Founder and Chief Growth Officer, commented: “While having to change our name after building a recognisable and credible brand is disappointing, we know that the ingenuity and quality of the products and services we provide are in high demand and greatly appreciated. We are disrupting the insurance industry and are excited to be delivering a better way for consumers to get insurance.”
