This strategic move is aimed at forging a singular, unparalleled distribution platform for the life and annuity sectors.
Dedicated to revolutionizing the enrollment process for carriers, producers, and clients alike, Vive’s multi-carrier platform facilitates a seamless workflow from quoting to submission, boasting connectivity with numerous prominent term life insurance providers within the industry.
Currently, more than 20,000 registered advisors, associated with over 55 Brokerage General Agencies (BGAs), rely on Vive to generate quotes and submit business to these leading term life insurance providers. Additionally, the platform offers an array of distinctive agent tools, such as a step-by-step case tracking feature for applications and the proprietary Vive Score, designed to empower agents and clients by facilitating product criteria comparisons across different carriers.
Speaking about the acquisition, Hexure’s Chief Executive Officer Laird Rixford, commented: “The future of this industry will be built on interoperability and the enablement of a smooth sales workflow. Our focus is and always has been to enable this vision with modern technology. Vive started, like many insurtech companies, out of a desire to make the industry better with a consistent, complete experience. With Hexure and Vive together, the industry will be able to sell term life, permanent life, and annuity products in a single platform and take a big step towards that future.”
According to reports, the acquisition represents a significant expansion of Hexure’s foundational quoting and e-application capabilities, significantly broadening its reach in terms of carrier connections and distribution networks. The dedicated teams at Hexure and Vive share a strong commitment to constructing a consolidated platform that not only sustains but enhances the services for established agencies currently utilizing Vive, along with Hexure’s existing FireLight clientele. The resultant integrated technology will be accessible to all carriers and brokers across the industry.
Vive’s Chief Executive Officer Jason Lea explained: “Vive began with a focus on creating positive disruption by building the industry’s best platform, and we’ve seen more than 20,000 producers provide a more positive sales experience thanks to our technology. Hexure is the right partner for us because of their history and deep expertise in annuity and permanent products.”
Lea added: “Bringing together our technologies will help us create that positive disruption across the entire industry and achieve our collective vision of a better future powered by first-class technology.”
