Insurtech Plum Launches Plum Perks

Insurtech Plum Launches Plum Perks
Plum, one of India’s leading insurtech platforms, has today launched Plum Perks, a comprehensively curated suite for healthcare and wellness benefits for employees.

Plum is offering more than fifty health and wellness brands, and these benefits can be obtained through the Plum app.

Some of the brands which have already been uploaded onto Plum Perks include: The Whole Truth, Good Bug, Cosmix, Nua Health, Pee Safe, Cloudnine, Supertails, Heads Up For Tails, The Sleep Company, Toothsi, HealthifyMe, PharmEasy, Orange Health, Khayaal, Clove Dental, Lenskart, Tata 1mg and more. Users can also access exclusive discounts and free subscriptions from major brands. These offerings are specialised, with each product being tested for Plum’s users. Plum seeks to deliver exceptional and personalised healthcare solutions.

Saurabh Arora, CTO and Head of Healthcare at Plum, stated: “Plum Perks is a combination of what customers want and savings amounting to ₹30,000 (annually on average for a user) in terms of discounts that they can avail. The benefits have been highly curated based on our own behavioural research and consumer consumption patterns. Plum has hence narrowed down our offerings into five categories: Food and nutrition, self-care, health, fitness and active living, and family care.”

Neehar Modi, Co-Founder of Hyugalife (a listed partner), commented: “At Hyugalife, we are thrilled to partner with Plum to create the best, and a highly curated healthcare ecosystem for the new health-conscious generation. This collaboration reflects our commitment to delivering exceptional and personalised health supplement offerings that cater to the unique needs of Plum’s customers. Together, we aim to positively impact the healthcare experience, ensuring accessibility, quality, and comprehensive care for all.”

Finally, Jayanth Ganapathy, CP of Healthcare at Plum, concluded: “At Plum, we are excited to announce the enhancement of our health and wellness suite with Plum Perks, providing a comprehensive and curated healthcare experience for our users. With access to the best doctors, thorough assessments, and invaluable information through curated content and expert-led webinars, Plum is dedicated to supporting our users’ health and wellness journey.”

Plum Telehealth has now logged over 59,100 consultations over the past year, with over 16,000 health assessments taken up since its launch in January 2024.

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