In this year’s Giveback, Lemonade customers directed US$2,008,847 to 58 nonprofits across the United States and Europe. The chosen charities encompass various causes, including healthcare improvement, humanitarian crises, civil rights, climate education, and global poverty. With the latest donations, the Lemonade community has contributed a total of $8,160,775 since the Giveback program’s inception in 2017.
Giveback is a key component of Lemonade’s business model, allowing customers to support charitable organizations by directing their leftover premiums to those in need. Any Lemonade customer purchasing renters, homeowners, car, or pet insurance policies can select a charity of their choice.
Shai Wininger, co-CEO and co-founder of Lemonade, emphasized the company’s commitment to social impact, stating, “As a certified B-Corp and public benefit corporation, Giveback is just one way Lemonade is able to weave social impact into our products and business model, allowing our customers to do good simply by being part of the Lemonade community.”
The partnership between Lemonade and charity: water, a nonprofit dedicated to providing clean drinking water, was praised by Scott Harrison, Founder and CEO of charity: water. He expressed his gratitude for Lemonade’s impactful support, stating, “Their support means communities are healthier. Dignity is restored.”
Key highlights from the 2023 Lemonade Giveback include:
- The Giveback donation amount increased by 7.2% compared to 2022, despite a global decline in giving.
- Since 2017, the Giveback donation amount has risen by 3,678%. For instance, the number of meals donated by Lemonade increased from 592 in 2017 to 60,676 in 2023.
- A significant portion of the Giveback (nearly a quarter) was directed towards local and global climate organisations, with Lemonade donating $2,178,683 to initiatives such as tree planting and animal welfare.
- Approximately one-third of the Giveback was allocated to civil rights causes, supporting organisations focused on girls’ education, LGBTQ rights, and gun safety.
Lemonade’s annual Giveback program demonstrates its ongoing commitment to making a positive impact on society and the environment. The company’s focus on AI technology and social responsibility has enabled it to revolutionize the insurance industry while fostering a community of customers dedicated to charitable giving.
