ITI: What has been the highlight of your career to date?
Cameron: Starting Superscript. We have built a seriously outstanding team who live and breathe our purpose every day, and as a result together we’ve built a brand and proposition that is trusted and highly rated by our customers and partners.
Along the way, we raised over £20m of capital and attracted an exceptional cohort of investors –
including the likes of BHL Holdings, Seedcamp and Concentric – who have seen the value and bought into the vision of what we are building.
ITI: If you could meet yourself on the day you started your business, what would you tell yourself?
Cameron: The business is the people. You can build a killer product, but if you don’t have the right people to support and challenge you, there will always be a ceiling on growth. So, get the leadership team sorted quickly.
This interview was featured as part of our Future50 Europe book, uncovering the 50 insurtech unicorns of the future. See them all here.
I’d also tell myself to put a funding and growth plan in place as soon as possible, and plan for success. Be proactive, not reactive. Ultimately you can’t legislate for experience and good timing, so just get stuck in!
ITI: Name one mistake that you have made, and what you learned from it.
Cameron: At Superscript, we have a motto of ‘fail fast’, which we all try to live up to as much as possible. While it helps us innovate and grow very quickly, it has also resulted in mistakes over the years. Running a business is a continual learning process, and the key is to accept that you will make little mistakes and be open minded enough to recognise and act on them quickly, in order to prevent them turning into big ones.
ITI: What problem did you see in the market that led you to create Superscript?
Cameron: Business insurance is not customer-centric. It’s based on underwriters’ appetite for certain risks, rather than looking at what a modern business needs. Usually, this results in businesses getting a sub-standard ‘one-size-fits-all’ bundled package. Customers are therefore either underinsured, or paying for covers that they don’t really need.
We set up Superscript to flip the priorities around, and put customers at the heart of the insurance experience. We designed a system that matches unique customer needs with a range of insurer appetites – a win-win for the supply chain. Most importantly, customers get better cover, far more suited to their needs, and with greater flexibility and speed.
ITI: What is the next step for your insurtech?
Cameron: Our mission is to become a global brand for business insurance. The key strategic next steps for the business will be to grow our footprint overseas, and expand our product offerings even further. We will also be embarking on our Series B funding round in due course. Watch this space!
