Marsh’s affinity business provides insurance services that are aligned to clients’ brands, cultures and values and are tailored to customer, member, and/or franchisees’ interests. In the newly created role of affinity leader, Hobson will oversee the development of the affinity business across Africa, Asia, continental Europe, Latin America and the Caribbean, the Middle East and North Africa, Pacific, and the UK and Ireland. He will work closely with Marsh’s global digital group in the development of new platform solutions, as well as the deployment of Marsh’s cloud-based digital broker platform for the affinity market, Bluestream.
Hobson joined Marsh in 1996. He has served in a variety of leadership roles, most recently as commercial and consumer leader for Asia. He has more than 34 years of industry experience, including extensive experience in leading teams across the Pacific and Asia.
“Our clients increasingly view insurance not only as a way to manage risk, but also as an opportunity to grow their top line, create value for their own clients, and engage their key stakeholders,” Piccolomini said. “Phil has an enviable track record in creating tangible value for affinity clients across multiple geographies, from unlocking additional revenue streams to driving greater engagement among affinity group members.”
“Affinity insurance solutions are increasingly a key differentiator in winning new business and sustaining long-term customer loyalty for many organizations, especially those in the automotive, device, sharing economy, associations, sports and technology sectors,” Hobson said. “I look forward to developing Marsh’s market-leading proposition across the international division and assisting our clients in creating new affinity experiences that align to their brand, culture, and values.”
Source: Insurance Business Magazine
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