The agreement, which is the first of its kind in the Hong Kong market for Pacific Prime, will allow Pacific Prime’s 15,000 Hong Kong employee benefit customers to access MixCare’s AI-powered digital health and wellness platform, which provides access to more than 4,000 individual wellbeing services in Hong Kong.
The MixCare health and wellbeing ecosystem is integrated directly into Pacific Prime’s platform with convenient access through a Single Sign-On (SSO) login that eliminates the need for separate accounts. With USD $750 million premium under management, Pacific Prime is now the third largest employee benefits broker in the Asia Pacific after acquiring CXA Group’s brokerage arms in 2021.
By providing access to an ecosystem of health and wellness services, MixCare helps corporates to improve employee engagement and retention, and drives better policyholder experience for insurers. MixCare has grown to serve a potential audience of more than 115,000 end-users, including through major employers in Hong Kong as well as notable brokers and insurers.
Alex Wong, Co-Founder and Chief Executive Officer of MixCare, said: “By partnering with brokers like Pacific Prime we are able to provide easy access to health and wellbeing services to a much bigger audience of talents. This agreement is another significant milestone in the delivery of our growth strategy and we are delighted to welcome Pacific Prime’s employee benefits clients to the platform.”
Victoria Yow, Head of Client Solutions – Health & Employee Benefits at Pacific Prime Hong Kong, said: “We’re delighted to partner with MixCare to further our mission of streamlining and improving the employee benefits experience for clients. This collaboration underscores Pacific Prime’s commitment to innovative technology solutions in employee benefits broking to drive value to our clients’ annual employee benefits spend.”
Yow added: “Combining our cutting-edge flexible benefits management platform with MixCare’s health and wellbeing ecosystem, we aim to play a key role in expanding choice and accessibility within the growing flexible benefits sector.”
