Done in partnership with 3 major insurance companies: Allianz, Etiqa and MSIG, GINA.sg is offering digital brokerage services for general insurance under the Monetary Authority of Singapore (MAS) Fintech Sandbox program.
“Traditional online aggregators typically do not provide personalised quotes that are essential for car owners to make purchase decisions, while offline human agents do not have the expediency and convenience that online channels offer,” said Chuang Shin Wee, CEO of Pand.ai. “With GINA.sg, we are proud to partner with Allianz, Etiqa and MSIG to not only enable car owners to receive multiple quotes from different insurance companies in one go, but to do it conveniently using WhatsApp, in a language that they prefer, and even receive up to $200 cash-back for each policy that they buy.”
In building GINA.sg, Pand.ai seeks to create a wholesome digital insurance purchase experience through a combination of quantitative and qualitative research methods. To do that, the company is collaborating with the Singapore Management University (SMU) on a doctoral-level research led by Associate Professor Hannah Chang and James Tan, the former CEO of Tokio Marine Life Insurance Singapore (TMLS), to better understand consumer psychology and to optimise user journey for GINA.sg.
GINA.sg is also Pand.ai’s first foray into direct to consumers. Over the past 5 years, the Singapore-headquartered startup has been building AI Chatbots for many financial institutions in the region, such as Bangkok Bank, CIMB and Schroders, using its proprietary Natural Language Processing (NLP) technologies. This has enabled the company to build up a large, hyper-localised data corpus based on millions of live conversations and at the same time provided deep insight into general consumers’ behaviour when interacting with a Chatbot. Pand.ai plans to progressively add more general insurance products to make GINA.sg every Singaporean’s “digital butler” for insurance.
“GINA.sg not only provides car insurance comparison in an instantaneous and personalised manner but is able to do it conversationally on the popular WhatsApp platform.” said Hicham Raissi, CEO of Allianz Singapore
“With WhatsApp becoming an integral part of our life, providing insurance services safely via this popular platform is a natural progression. We are excited to partner with Pand.ai to meet our customers’ changing needs and always find ways to serve them better,” said Raymond Ong, CEO of Etiqa Singapore
“When Pand.ai approached us with GINA.sg, we saw how she could better serve car insurance consumers. Consumers can choose to be served in their preferred language and be guided conversationally throughout the process, making car insurance purchase a breeze.” said Craig Ellis, CEO of MSIG Singapore.
Source: EIN Presswire
