Parsyl Rebrands to Reflect Expansion and Future Vision

Parsyl Rebrands to Reflect Expansion and Future Vision
Parsyl, a leading innovator in supply chain risk management and insurance, has announced a major rebrand to align with its evolving business model and ambitious growth plans. 

Initially known for its device-powered single-peril solutions, Parsyl has transformed into a data-driven underwriter and Lloyd’s Coverholder, now operating Syndicate 1796.

Founded in 2017, Parsyl has raised $44.3 million to date. The company’s approach, known as “impact underwriting,” combines traditional insurance methods with cutting-edge technology to support more resilient and sustainable supply chains. 

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Operating out of Denver, CO, and London, England, Parsyl’s data partner programme encourages data collection to generate actionable insights that help reduce risks and improve supply chain sustainability.

The company now offers a broad suite of cargo insurance products, including Cargo and Stock Throughput, Shipper’s Interest, Cargo Legal Liability, Warehouse Legal Liability, and Errors and Omissions coverage. This rebrand underscores Parsyl’s commitment to advancing supply chain solutions and enhancing global risk management practices.

Parsyl CEO and cofounder, Ben Hubbard, said: “This rebrand is more than just a cosmetic change; it’s a strategic realignment towards our growth and maturation as an insurer.”

He added: “I look forward to our next phase of growth where we’ll expand market reach, explore new opportunities and deliver even greater value to clients.”  

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