According to reports, Deacon is set to play a crucial role in steering Previsico’s international growth and financial strategy, while also overseeing future Investor Relations fundraising initiatives.
His expertise lies in financial strategy and planning, with a background in investor-backed businesses. He also has extensive experience working with start-ups and SMEs, particularly in Hardware, Software, and Service models, positioning him well to drive Previsico’s next phase of growth.
Previously serving as the Vice President, Finance for Disguise Technologies, Deacon held the position of Chief Financial Officer for Ncam Technologies and served as a Non-Executive Director for Nvizible.
Speaking about his new role, he said: “Previsico’s proven sustainable technology immediately caught my attention to help solve climate-related challenges, which is an area close to my heart. The business is at an exciting time in its journey with a powerful service offering that’s ripe for market expansion, both in the UK and internationally.”
Previsico provides live actionable flood warnings for surface water flooding, offering support to major entities such as Network Rail, United Utilities, and insurers including Liberty, Zurich, and Generali. Collaborating with Lloyd’s Lab, Previsico’s warnings have been recognised for their ability to mitigate 70% or more of commercial losses for businesses with effective flood plans and resilience measures.
Deacon continued: “As a business, Previsico has evolved rapidly, which is a testament to the capabilities of its senior management team. I look forward to bringing my skills and experience to the mix, helping Previsico to support its growing customer base with ever more sophisticated, accurate, timely, and reliable tools for flood prediction and risk management.”
Jonathan Jackson, CEO of Previsico, also commented, saying: “Previsico is committed to delivering the world’s leading real-time surface water flood forecast technology to help mitigate the impact of floods. To do this, we need the best talent in the business on our team.”
He added: “As we continue to expand, Craig’s vast experience and expertise in financial management will be an enormous asset and we are delighted to welcome him onboard.”
Author: Joanna England
