Darren Douglas, CEO and Founder of RegSearch, stated that the company has changed the proposition from EmployAI to RegiAi. The company chose this to better reflect the role of artificial intelligence in risk and regulatory compliance tasks, linking this directly to Reg Search’s brand.
Douglas stated that the “rebrand process involved a lot of feedback from our users, who felt that while EmployAI was innovative, it didn’t fully capture the essence of what we do. Users felt EmployAI was too generic and required more explanation to convey its specific function.”
The rebrand comes as part of the insurtech’s ongoing partnership with the Isle of Man Financial Services Authority (FSA), the region’s financial regulator. RegSearch initially collaborated with the FSA earlier this year to integrate the insurtech’s chatbot within the regulator’s website, seeking to improve staff efficiencies by automating compliance tasks.
Douglas said: “RegSearch is making significant strides in business development on the Isle of Man. We’re thrilled to be working closely with the FSA team, led by Ros Lynch, on our Regi AI Agent, FSA Regi. The testing is going well, engagement has been fantastic, and we’re making substantial progress.”
The naming choice was one of many options the company explored. Douglas told the Insurance Times that the name clearly communicates the functionality and intelligence behind their technology. He stressed the importance of integrating advanced AI into regulatory frameworks.
“Regi Agents are built to meet the rigorous demands of today’s regulatory environment, while also anticipating and adapting to future challenges. Regi AI Agents will significantly reduce the cost of risk and compliance management. We are excited about this development, which marks a significant milestone in our mission to deliver AI-driven solutions that truly address the complexities of the financial sector.”
