This follows Trupanion’s acquisition of two pet insurance firms in Continental Europe in 2022. Trupanion’s product is designed to offer comprehensive coverage for pets throughout their lives, covering all eligible accidents and illnesses, including congenital and hereditary conditions, without breed or age restrictions.
Margi Tooth, Trupanion’s CEO, commented: “The launch of our product in Continental Europe is a major step in our international expansion, aligning with our 60-month plan. It gives us an opportunity to differentiate Trupanion’s high-value offering in the marketplace.”
Based in Seattle, Trupanion uses patented technology to enable direct payments to veterinarians, streamlining the claims process and enhancing transparency. This system aims to simplify the experience for pet owners by removing the need for reimbursement claims. By integrating with veterinary software and an online portal, Trupanion expects to increase the number of invoices paid directly to veterinarians, further easing the payment process.
Policies in Germany and Switzerland will be overseen by Trupanion’s European team and underwritten by local third-party insurers.
Simon Wheeler, Trupanion International’s executive vice-president, said: “With low pet insurance penetration in Continental Europe, we see significant growth potential for our high-value product. Like our North American offering, which covers over 900,000 pets, our product in Germany and Switzerland provides lifetime, transparent coverage.”
Professor Dick White, Clinical Director for Trupanion Germany and Switzerland, added: “By removing the cumbersome claims process, we allow veterinarians to focus on high-quality care and help pet owners avoid financial barriers, enabling them to choose the best treatment options for their pets.”
