Investors in the insurtech include asset management giant T. Rowe Price Associates, Dai-ichi Life, Creandum, LocalGlobe, Target Global, Latitude, Anthemis, OurCrowd, Notion, MMC and Eurazeo.
The expansion into the US will allow YuLife to broaden its reach into global markets and upscale its product range.
Its current proposition is built upon rewards and benefits to employees for wellness activities and healthy habit changes using a gamified app that incorporates artificial intelligence and behavioural analytics.
Sammy Rubin, chief executive and founder of YuLife, commented: “Insurance has the potential to achieve tremendous social good. Unusually for financial services, our product creates a deep alignment of interests between insurers, employers and individuals.”
“YuLife’s mission is to turn financial products into a force for good, and we can inspire people across the US to improve their mental, physical and financial wellbeing by offering products that are accessible, engaging and deliverable.”
