The impetus for this collaboration is the rising demand for quality workplace benefits. With health insurance topping the list as one of the most desired benefits, the move by YuLife and Bupa comes at a crucial time. The Bupa Wellbeing Index reveals that 39% of employees consider health insurance as a top-three workplace benefit, emphasising the importance of businesses investing in their workforce’s health and wellbeing.
YuLife, founded in 2016, has rapidly become a household name in the UK insurance sector, especially due to its tech-powered approach. By delivering game-changing policies like group life insurance, critical illness, and income protection, YuLife has effectively reshaped insurance perceptions in the UK.
The innovative product they now bring to the table allows businesses to offer their employees health insurance, bolstered by the engaging YuLife app. This tech integration doesn’t only provide insurance coverage; it actively encourages users to adopt healthier daily habits, positively impacting their wellbeing.
Furthermore, members who are insured under Bupa’s business health insurance through YuLife can access a plethora of health and wellbeing tools. Bupa offers extensive mental health coverage, quick treatment referrals for various conditions, and unlimited digital GP appointments. Tailored to different needs, the policies range from standard to custom-designed, ensuring that businesses can provide their teams with the best possible coverage.
Additionally, the YuLife app is not just about insurance. By promoting wellness activities like walking, cycling, meditation, and mindfulness, members can earn rewards, which can be redeemed for various tangible benefits, from purchasing groceries to supporting global environmental initiatives.
YuLife CEO and Founder, Sammy Rubin said, “Health insurance, just like life insurance, has immense potential to engage with policyholders and proactively encourage them to adopt healthier lifestyles. YuLife’s launch of group health insurance provided by Bupa furthers our commitment to enriching our member’s health, providing benefits that are truly valued by employees, and boosting workplace wellbeing at businesses across the country.
“Access to high-quality healthcare is transformative for employees’ sense of mental, physical, and financial wellbeing, especially in the current economic landscape. This forms part of our mission of making health and wellbeing accessible to all, and ensuring that YuLife members are living their best lives.”
Richard Norris, General Manager for Business and Specialist Products at Bupa UK Insurance said, “Looking after the health and wellbeing of employees is fundamental to building a thriving and successful business. This partnership will help more people to take charge of their everyday health and wellbeing, while also offering reassurance that high-quality healthcare is there when it’s needed.”
By integrating daily rewards and health benefits, YuLife has managed to record a higher-than-average daily engagement compared to traditional insurance products. Their proactive approach, centred on prevention, not only enhances the lives of its members but also plays a part in reducing the overall burden on the healthcare system.
Source: Fintech Global
